FriendFeed is the current hype. Some bloggers compare it with Twitter frenzy happened last year. It is a simple (at least today) social message aggregator and definitely it's not the first one (Mashable listed 8 aggregators). I have FriendFeed installed on Facebook and quite enjoy "spying" what my friends are doing, specially I love to follow my sociologist friend's new posts and book reading updates for my research purpose before I become a big fan of Twitter.
So, why FriendFeed is hot?
FriendFeed is a continental beacon
Facebook beacon and news feed are most compelling social messaging mechanism. The passive messaging makes social utilities evolved into the third generation of social networks - behavior centric. However, Facebook is an Internet island (note that the island is not a walled garden as Facebook is an open social platform). FriendFeed breaks the island effect through message aggregation. Hence, it is a continental beacon.
As Facebook demonstrated the business model that social messaging will be the key for social ads, which envisioned by many insiders that will potentially surpass Google in the future, FriendFeed indeed raised the attention on how far the social messaging can be reached. Yet another land grabbing!
Showing posts with label social message. Show all posts
Showing posts with label social message. Show all posts
Friday, March 28, 2008
Wednesday, March 19, 2008
3 categories of social messages
There are three basic categories of social messages:
1) Conventional greeting: In Myspace, the hotspot of social messages are thanks for add for new friend, birthday, holiday, congratulations to graduation, raise, etc. The greeting is similar to Hallmark greeting cards bought in department stores. Users can get fancy and flashy virtual "cards" from lots of image sites.
2) Social grooming: Facebook widgets expand the scope of message beyond conventional greetings. One popular widget "X me" just for sending "Jane chest bumped me". Another "Food fighting" widget delivers non-conventional social message like "Jane threw an icecream to David". Those "non-sense" social signals are subtle but important in social relationships in the way like animal grooming each other.
3) Passive: Facebook invented passive communication or passive social message. When you login into your facebook account, the first page is a news feed about what's going on with your friend, like "Jane and Mark now are friends", "Jane threw an icecream to David with Food Fighting" (Food Fighting is the link to the widget install page).
1) Conventional greeting: In Myspace, the hotspot of social messages are thanks for add for new friend, birthday, holiday, congratulations to graduation, raise, etc. The greeting is similar to Hallmark greeting cards bought in department stores. Users can get fancy and flashy virtual "cards" from lots of image sites.
2) Social grooming: Facebook widgets expand the scope of message beyond conventional greetings. One popular widget "X me" just for sending "Jane chest bumped me". Another "Food fighting" widget delivers non-conventional social message like "Jane threw an icecream to David". Those "non-sense" social signals are subtle but important in social relationships in the way like animal grooming each other.
3) Passive: Facebook invented passive communication or passive social message. When you login into your facebook account, the first page is a news feed about what's going on with your friend, like "Jane and Mark now are friends", "Jane threw an icecream to David with Food Fighting" (Food Fighting is the link to the widget install page).
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