FriendFeed is the current hype. Some bloggers compare it with Twitter frenzy happened last year. It is a simple (at least today) social message aggregator and definitely it's not the first one (Mashable listed 8 aggregators). I have FriendFeed installed on Facebook and quite enjoy "spying" what my friends are doing, specially I love to follow my sociologist friend's new posts and book reading updates for my research purpose before I become a big fan of Twitter.
So, why FriendFeed is hot?
FriendFeed is a continental beacon
Facebook beacon and news feed are most compelling social messaging mechanism. The passive messaging makes social utilities evolved into the third generation of social networks - behavior centric. However, Facebook is an Internet island (note that the island is not a walled garden as Facebook is an open social platform). FriendFeed breaks the island effect through message aggregation. Hence, it is a continental beacon.
As Facebook demonstrated the business model that social messaging will be the key for social ads, which envisioned by many insiders that will potentially surpass Google in the future, FriendFeed indeed raised the attention on how far the social messaging can be reached. Yet another land grabbing!
